Africa Market Entry
Africa is buying.
The question is from whom.
We take European and North American OEMs into Nigeria, Kenya, and South Africa: from market assessment to vetted distributor to signed agreement, with our in country partners handling local delivery.
The problem
European equipment manufacturers are losing the African market by default. Chinese suppliers arrive with financing, local presence, and patience. European OEMs arrive with a PDF and a quarterly target. Yet across the continent, operators and distributors actively want European quality. What they don’t want is a partner who treats Africa as an export afterthought.
Entering properly takes local knowledge, local presence, and local trust. That’s exactly what most OEMs don’t have, and exactly what we do.
What we do
Market Entry Sprint.
We assess your category’s real opportunity, then map and vet candidate distributors and channel partners: financials, track record, warehouse and service capability, reference checks done in person. You get a shortlist worth flying for.
Deal facilitation to signature.
Introductions, commercial structuring, negotiation support, through to a signed distribution or channel agreement. We sit on your side of the table.
In country execution.
Our in country partners handle local engagement after signature: distributor support, market monitoring, and marketing assistance that keeps your channel performing. The agreement you signed becomes revenue, not paperwork.
Markets
Live today: Nigeria · Kenya · South Africa. Expanding: Ghana and Zambia, with the wider West and East African corridors served through our partner network.
The other direction
Already in Africa and buying from Europe or Asia? Our sourcing practice works for you too. We run European RFQs and supplier vetting for African operators who want OEM grade equipment at negotiated prices.
Direct Material Sourcing →Tell us your category. We’ll tell you which market wants it and who should carry it.